Egregoros

The GOOG strategy has not changed. They want to rid the internet of user generated content. That's one reason why they unceremoniously killed Google+, despite it being a top ten social network.

@judgedread it was? It barely registered on my radar mattering content. That's surprising

That's a dumbass take. UGC rules Youtube and there's no chance of that changing.

G+ probably was just hemorrhaging marketing $ and unable to beat FB.